Any successful dental practice must continually employ strategic marketing campaigns that target new customers as well as maintain connections with current clientele. Devoting adequate time and resources on advertising and marketing can be difficult for those in the medical fields as the primary focus is patient centered care, which can mean other aspects of the business can become secondary.
Fortunately, promoting your dental practice doesn’t have to be time consuming and costly as there are many options today that can help keep your practice in front of your consumer base.
Know Your Target Audience
Dental practices service local and surrounding communities, so keeping your efforts in targeting these areas will benefit your practice more than widespread geographical marketing. Keeping your efforts focused on advertising within a 50 mile radius of your practice will enable you to receive the biggest return on your investment.
Utilizing Local Media Outlets
Local ads, social media posts, and other media outlets can reach your targeted audiences more effectively and efficiently than broader campaigns. Your posts can consist of your practice’s location, hours of operation, and even a link to your appointment setting system. Keep in mind to have the faces of your business such as yourself, your staff, and your customers included in your ads and posts as people are drawn to faces they become familiar with seeing.
Easy Appointment Setting
As the main goal of any dental marketing and advertising campaign is to obtain new patients and keep current clients interested in dental care, it is imperative to have quick and easy appointment setting capabilities. Just as in social media posts with links to your appointment setting system, click-to-call ads are also available through Google Ads as well as Facebook. Used on mobile devices, tablets, and desktops, these extensions can be added to your existing ads or used on their on as call only campaigns.
Outsourcing Obligations Creates More Time To Grow Business
The business end of running a dental practice can quickly grow to encompass almost all of you and your staffs time. Managing patient care, billing, regulations, and more can sometimes take first priority over the marketing of your business. Outsourcing certain aspects of your business such as patient and insurance billing, can open more time for you to focus on the growth of your practice. Dynamic Dental Solutions can alleviate the burden of medical billing for your practice, ensuring that your business continues to thrive as your focus can remain on the areas that need your leadership. Don’t let the business of your dental practice dictate how you spend your time and efforts, consider local marketing strategies and outsourcing to help your practice grow.
