Are you doing “okay” in terms of new patients and profits? If so, that’s just, well, “okay.” If you really want your dental practice to thrive, you have to put time and effort into the marketing methods you use. While this may seem like a tedious and daunting process, it doesn’t have to be. Here you can learn some effective ways to market your dental practice and achieve more success than you ever thought possible.
Be Prepared
When you are getting started each day, be sure you begin with a team meeting to review all your appointments for the day. There are a number of tools available that will help you keep the schedule you have set organized for all your employees. This is a great way to hit the ground running. You can even find software options that provides your front desk staff a follow-up list they can use to call or text any patient who hasn’t responded to other reminders.
Automate Your Processes
There is no question that automation is helping to revolutionize virtually every industry – including the dental industry. Take some time to get to know the automation options you can use in your practice to help you achieve higher levels of success. Some areas of your practice to consider automating include dental billing, appointment reminders, and more.
Provide Proper Time Estimations for Procedures
You likely have a good idea of how long a dental procedure is going to take. However, you need to do “checkups” every six months to ensure that you are able to keep up that pace. Also, don’t forget to account for certain patient factors that may impact the amount of time a procedure takes.
For example, if you have a nervous or anxious patient (which isn’t uncommon in a dental office) it may require more time to calm them before treatment. Also, sedation may be needed, which takes even more time. This is common for young children and seniors, or even patients who have not been to the dentist in a while.
Speed Up the Setup Process
Setting up a treatment room and chairs with the right tools for an exam and treatment is essential to help increase your practice efficiency. Be sure to create a system for how your dental assistants and dental hygienists will prepare for every patient. Simple things, like storing additional supplies and tools near the appointment chair can help to speed things up significantly and improve patient satisfaction rates. As you can see, there are more than a few ways that you can improve your dental practice and its efficiency. Be sure to consider the tips and information here to ensure that you get the desired results. This will also help to improve overall patient satisfaction, which is the ultimate goal for most dentists’ offices. When you implement the right tools and procedures, you can see the benefits offered here, and more – what are you waiting for?
